Bulleit is calling for consumers to make the last day of the weekend “Local Bar Sunday.” In a rally cry for the hospitality industry, Bulleit is giving a 10$ rebate on any drink purchased at a local watering hole on a Sunday. The campaign is part of a larger effort to help bars and restaurants recover from COVID-19 – last summer, Bulleit donated $250,000 to various charities supporting the industry. The brand is also offering immersive experiences with a traveling trailer, digital maps with a list of curated local bars, and a content series of cocktail recipes inspired by local towns.
Bulleit is right on the money with this campaign, aligning their cause with their brand. Bulleit was started by bartenders and often talks about their contribution to the beverage frontier. In this new campaign, they’re making a direct connection to their brand and promoting a cause that today’s consumers can all get behind.
Breath Mints In Orbit
Is that a Tic Tac in space? People have been wondering this since 2004, when a UFO in the shape of a Tic Tac was spotted in orbit. New video footage from that day has spurred another wave of fanfare and speculation around the sighting. Riding the wave of excitement, Tic Tac has announced they are sending a breath mint-shaped vessel into space that will project messages submitted by consumers to promote kind greetings and connections with extraterrestrials – hello alien friends!
Tic Tac is just one of many brands entering the stratosphere today (see: Miller launches a seltzer) What makes their launch so special is the pop culture moment and their creative response to it. The media’s focus on space, paired with consumer interest in the UFO sighting, created a unique opening for a creative campaign. TicTac’s vessel announcement calls attention to the brand, the product, and brings the consumer into the conversation.
A Simple, Yet Effective Holiday Product Launch
Snyder’s of Hanover has teamed up with Captain Lawrence Brewing for a new (pretzel) twist on the class Oktoberfest beer, combining two classic elements
of the German holiday in one can. The so-called “Snyderbier” was simply
created using Snyder’s pretzels in the brewing process. Just 8,000 of the
limited edition beers will be sold online. This is also not the first partnership for the two businesses – last year Captain Lawrence Brewing and Snyder’s created
a pretzel keg to serve pretzels and dispense beer at the same time.
Oktoberfest celebrations were put on hold for another year, so Snyder’s and Captain Lawrence Brewery found an opportunity with at-home celebrations and capitalized on a key time of year for beer and pretzel sales. They launched a very simple, yet effective limited edition product – take note brands! Product launches don’t have to be weird or complicated to get consumers excited – a simple, classic and well-timed product can often do the trick.
A Quick Brief on Trends
Antiques Roadshow TikTok is trending. Time to turn trash into treasure! Could this also be the resurgence of antique cottage core style?
The holidays are upon us. Instagram created a Holiday Marketing Guide sharing the best practices for how brands can help consumers more easily discover their products.
The space conversation continues. New steps were taken in the space race this week as SpaceX launched non-astronauts into the stratosphere for the first time.
