PepsiCo’s Creates Buzzy CPG Collaborations
Genius or just plain weird? Cheetos and Mountain Dew have launched MTN DEW Flamin Hot, a new beverage melding sweet and spice. PepsiCo, the main company behind the collab, also launched a Flamin Hot apparel line with a modern brand, Broken Promises. To extend the lifeline of the campaign, the brand is working with “sweet and spicy” influencers to promote the products.
Cheetos is showing just how far you can go with a limited edition product launch. They aren’t afraid and have never been, to create provocative products and make a splash in media outlets and on social channels. With a little risk and a long resume of unique ideas, Cheetos is keeping itself relevant with nostalgic consumers and new ones alike.
Oscar Mayer Revives Their Iconic Brand
In other creative collaborations – Lyft and Oscar Mayer teamed up to offer rides in the Wienermobile. For just 3 days in the biggest cities in the nation, Lyft customers who ordered an XL had the chance to be picked up in the
hot dog-shaped vehicle.
Oscar Mayer is on a journey to bring the brand back to life, but they didn’t just want to do it through traditional advertising. Instead, they used their assets to create a more unexpected brand moment - leaning on the legendary/eye-catching Wienermobile was a no-brainer, but how they implemented it into
consumers lives in a seamless way (through Lyft), is what makes this campaign
so smart.
Budweiser Launches Genuine Brand Campaign
Through a new campaign “This Bud’s For You”, Budweiser wants you to cheers to hard workers – mothers, family, friends and colleagues. The brand is calling for nominations to be posted on social media and accompany a story about the nominated person. On Labor Day, Bud will choose 10 finalists to receive custom-made cans with their name and three month’s wages.
Budweiser’s brand play is meaningful to the consumer and will likely be a good ROI. The campaign brings new meaning to Labor Day (one of the biggest drinking holidays of the year) while recognizing American works – aligning with the Budweiser brand in a genuine way AND capitalizing on a key time of year.
A Quick Brief on Trends
Snapchat Trends is the new Google Trends – find what topics perform well and better engage with your audience.
Hot Dog! Dogepalooza is the newest festival to hit the U.S. celebrating all things doge coin this October.
Twitter launched “Super Follows” to pay for exclusive content from Twitter creators. Good timing as OnlyFans can’t make up its mind on their content plans.
