Amidst Kanye and Drake’s rivalry, which has included placing competing OOH in Drake’s home city of Toronto, another player has entered the conversation. Local restaurant chain Jack Astor’s has erected a billboard across from Drake’s that plays on Drake’s latest album “Certified Lover Boy”, replacing pregnant ladies with ladies holding plates of food and the words “Certified Food Baby.” The new billboard marks the opening of a new restaurant location and complete redesign and leans into the humor that made Jack’s famous.
In this campaign lies a good learning on how brand’s can insert themselves into pop culture. By recognizing the excitement around Drake’s album drop and acting fast, Jack Astor’s was able to make their own announcement even bigger. Smart timing, a media-worthy idea, and alignment with the brand’s tone made this OOH campaign a complete success.
McDonald’s Gets Serious About Sustainability
3 years ago, the fast food powerhouse shared their plans to cut greenhouse gas emissions by more than a third by 2030. And just this week they announced a pledge to use dramatically less plastic in their happy meals toys by 2025. To get there, McDonald’s will have to completely rehaul their supply chain and navigate how to deliver new toys to over 100 locations worldwide.
McDonald’s is building trust with their consumers, sharing every step towards their sustainability goals. While the company has been around for years and gained a loyal following, it’s important that they continue to evolve, bringing the audience along on their journey and proving they are serious about making change.
McDonald’s Gets Serious About Sustainability
3 years ago, the fast food powerhouse shared their plans to cut greenhouse gas emissions by more than a third by 2030. And just this week they announced a pledge to use dramatically less plastic in their happy meals toys by 2025. To get there, McDonald’s will have to completely rehaul their supply chain and navigate how to deliver new toys to over 100 locations worldwide.
McDonald’s is building trust with their consumers, sharing every step towards their sustainability goals. While the company has been around for years and gained a loyal following, it’s important that they continue to evolve, bringing the audience along on their journey and proving they are serious about making change.
A Quick Brief on Trends and Hot Topics
As fall gets underway, TikTok is celebrating all things autumn including #MegRyanFall (users are pulling inspiration from Meg Ryan’s greatest hits
to create fall outfits) to the return of Dark Academia (an internet aesthetic popularized by Tumblr and TikTok).Season premieres are in full swing with the first episodes of Succession
and the Bachelorette airing soon. In other entertainment news, Gossip Girl has already announced a second season for the show's reboot on HBO.September is the most popular birth month – and companies like 1-800-Flowers are already getting in on the hype.
