PR for the modern era
We bring PR, marketing, and communications together to tell unified brand stories.
Connecting you with audiences that matter
Brand and media landscapes are increasingly complex. Brands are less and less siloed and our attention to media is more and more fragmented. There are no straight lines in business or in marketing, and we capitalize on that.
We are fiercely honest, we get sh*t done, and we do the right thing.
Modern
media relations
Creating energy around a brand requires nuance, perspective, and creativity. We think about your experience and story and build a plan from that.
Brand communications
Communications strategy
Market differentiation
Brand positioning
Messaging development
Media relations
Media relations strategy
Idea development and activation
Proactive media outreach
Secured coverage across local and national media
Crisis communications
Issue identification and prevention
Issue management and resolution
Customized communications plans
Crisis message development
Real-time media monitoring
There’s more to PR than media coverage
Media coverage is just part of what we do. There are many audiences that can help drive your vision—trade groups, influencers, event attendees, and more. We think strategically about where you show up and how to get the best bang for your buck.
Thought leadership
Build brand and leadership equity
Speaking & sponsorship opportunities
Award recognition
Op-eds, bylines, whitepapers
Celebrity / influencer marketing
Celebrity and influencer partnerships
Blogger programs
Co-branded content
Events
Ground-up production
Staffing solutions
Branded swag
Promotion
Trade show support
Media training
Key message development
Q&A and on-camera prep
Real-time support and coaching
Our unified approach
Reaching audiences that will propel your business forward is both an art and a science. It’s being creative with your message and thinking analytically about your impact. By focusing on quality over quantity, we tell the stories that matter most to you.
Uncover business insight
No PR campaign exists alone. We strive to understand your vision by asking the right questions and listening not just to the assignment, but to your broader goals. We dig in and find opportunities where others may not.
Apply marketing know-how
Our experience working in fully integrated roles allows us to identify opportunities and risks outside the typical PR box. We only recommend spending money on things that move the needle. Bring us into your existing team or let us take the lead on a project.
Build with audiences in mind
We bring it all together with a deep understanding of how media works now. We unify your story in the fragmented landscape by finding the right angles. We have a ton of solid relationships, but will always build a new one when we have a great story to tell.
There’s no B team
We don’t follow the traditional team model that has a few high-profile execs with an invisible collection of people behind the scenes. At Hail Mary! we each have relationships with clients and media and we each drive strategies.
We’re lean
No agency bloat here—we are relentlessly efficient. We are an integrated team that works collaboratively with each other and our clients. We ditch what’s “always been done” and focus on delivering value.
We keep it simple, yet smart
Our ideas are sophisticated, but we don’t get caught up in industry jargon or complicated plans. There is no magic curtain with Hail Mary!, we are accessible and approachable. We are who we say we are and hold ourselves to that standard.
We thrive together, always
There is a Minnesota saying: We all do better when we all do better. We abide by that. For us, our team is greater than the sum of its parts, and that includes how we partner with you.
